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Upfront Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Upfront

Daily Forecast: Digital Video Ad Spending Committed in Advance Will Grow 20% in 2019

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May 21, 2019

eMarketer forecasting analyst Eric Haggstrom discusses our digital video upfront spending estimates and gives an update on the market for premium video inventory. Watch now.

Daily Forecast: Upfront Spending is a Small Slice of the Digital Video Pie

Video
May 21, 2019

eMarketer forecasting analyst Eric Haggstrom stacks up our digital upfront spending numbers against the total video landscape, and explores four key market trends. Watch now.

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