Instagram launched a feature that allows college students to display their class schedule on their profiles in a bid to make inroads with young consumers—days after TikTok released a similar tool. By cherry picking successful formats on other social platforms like messaging, music sharing, stories, short-form video, and more, Instagram has established itself as a crucial social tool and entertainment platform for young users. Its college schedule launch could help cement influence with yet another generation of students.

As debate flares over the potential reopening of K-12 schools and universities this fall, 37% of US parents strongly disagree that their child would be just as successful with virtual/distance learning.