As more people cut the cord, viewers are increasingly tuning in to live digital video services.
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.
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