On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.

This second installment of the “Payments Ecosystem” collection unpacks how point-of-sale (POS) hardware, software, and payment gateway services are becoming increasingly intertwined as merchants adapt to economic turmoil and consumer payment changes.

Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.

US card fraud losses will remain sky-high despite slowing growth as credit cards and card-not-present fraud drive risk for merchants, issuers, and consumers alike—pushing new technology adoption and consumer education strategies to lower risk.

These days, more TV inventory is addressable than not. But even as streaming audiences expand and technology advances, fragmentation of inventory and data is proving a barrier to success for advanced TV advertisers.

Clearscore is now valued at $645 million thanks to lenders eager to use its open banking-powered marketplace for matchmaking with borrowers—as some credit bureaus are already doing.

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.

The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.