For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.

New EU legislation regulating digital services and platform providers will have ramifications for global companies that compete in the region. Compliance is already required; players now need to understand their obligations.

Customers want more transparency in banks’ lending decision-making processes and more control over the data that factors into them.

Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.

JPMorgan and Capital One dominated the top spots across all categories, demonstrating their investment in expert staff.

Time spent with connected TV (CTV) by US adults will be within 1 hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our June forecast. CTV usage is outpacing ad spend on most platforms, but spend is growing rapidly as Netflix, Disney+, Max, and Amazon Prime Video push more viewers toward ad-supported tiers. As the CTV ad floodgates open, advertisers need to make sure they’re maximizing ad value by thinking of CTV differently, experts suggested at last week’s Advertising Week New York.

Whether consumers prioritize trust, data protection, or convenience depends on their credit scores, underscoring the need for financial institutions to combine these elements and target their marketing efforts.

The IAB and MRC propose retail media guidelines to help solve the industry’s measurement problem: The framework is meant to improve transparency and ensure consistency across RMNs.

A lack of standardization across platforms was cited as US marketers’ No. 1 challenge with retail media networks (RMNs) as of last summer, according to the Association of National Advertisers.

Apple uses safety and security to win over consumers. Birkenstock focuses on education, showcased through a three-part docuseries. And Taco Bell, with the help of Pete Davidson, apologized for “over-innovating” its breakfast menu.

For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.

The price tag on agency reviews is going up: Plus, they’re time-consuming, disrupt workflows, and raise concerns about fee structures amid rising costs.

Big Tech faces big labor challenge: A labor reckoning is at hand as tech workers accelerate unionization efforts, demanding accountability, representation, and corporate transparency from an industry that’s largely avoided unions.

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.

FreshDirect, like nearly all brands, has had to listen, test, learn, and pivot amid the pandemic.

Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.

Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency.