Transgender Trends & Statistics
Internet Users, US
Brands maintain support for Pride despite anti-LGBTQ+ sentiment
Pride Month draws business support despite anti-LGBTQ+ sentiment: 2023 brought hard lessons for some brands.
Data Drop: 4 Charts on the LGBTQ+ Consumer
The US LGBTQ+ community is young, diverse, and growing. In four charts, we explain the demographic makeup, buying preferences, and media usage of this rising community.
Things to know about Pride Month, brand promises, and performative marketing
As many brands honor members of the LGBT+ community this Pride Month, consumers are looking for more than just a rainbow logo—they want action.
PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe
PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.
Apple is actively waging a campaign against anti-LGBTQ+ policies
Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.
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