Employees feel accountable for customer experience, but few say their brands consistently deliver on that promise.

Big Tech shifts to India’s scale, talent, and AI-first workforce as Western growth slows and China risk rises.

CMOs are confronting AI fatigue by refocusing on human creativity and trust. As automation accelerates, leaders are rebalancing efficiency with authenticity to restore credibility and performance.

Citi mandated AI prompt training for most of its employees, per the American Banker. Citi’s head of technology noted that so far this year, Citi employees have input more than 6.5 million prompts and reduced time spent on some tasks by orders of magnitude. Fourteen percent of financial services companies worldwide have already benefited from their investments in generative AI, per Broadridge, and another 54% expect payback in no more than 1-2 years. The banking industry’s pivot over the past three years from fear of the unknown to seeking benefits will pay dividends in the long run.

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Most professionals admit to exaggerating their AI skills as companies tie job security and promotions to tech fluency they’ve barely been trained for.

With training lagging and pressure mounting, businesses risk losing talent and momentum in a workplace increasingly shaped by automation.

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

CMOs are mastering brand bravery to stand out in competitive markets. Through bold strategies, innovative campaigns, and authentic storytelling, they balance daring moves with trust and integrity. In this report, four leading CMOs share how they transform risks into impactful brand actions.

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.

Nike wants Big Tech’s layoffs: In a shift to direct sales, Nike is spending big to lure technologists. It’s a trend that could diminish the tech sector’s pull on workers.

Of the US business and technology decision-makers polled, 61% cited training and development as a workforce challenge during the pandemic, according June data from TEKsystems.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.

While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.