Tourism Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tourism
Germany Digital Ad Spending by Industry 2025

Germany Digital Ad Spending by Industry 2025

Report
Oct 01, 2025

The digital ad market is splitting into a two-speed dynamic. Retail and a few fast-growing sectors are surging, while others are stalling slightly under regulation, weak demand, and economic strain.

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Audio
Jun 16, 2025

On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

Travel Industry Ad Spending, US

CollectionSnapshot
Dec 23, 2023
Ant Group redirects cross-border retail efforts inward with Alipay+ Asian Games tie-ups

Ant Group redirects cross-border retail efforts inward with Alipay+ Asian Games tie-ups

Article
Aug 14, 2023

Ant Group’s cross-border payments arm will help wallets from across Asia-Pacific operate in mainland China during the 2022 Asian Games.

Travel Industry Ad Spending, France

CollectionSnapshot
Aug 04, 2023

Travel Industry Ad Spending, Germany

CollectionSnapshot
Aug 04, 2023

Travel Industry Ad Spending, UK

CollectionSnapshot
Aug 04, 2023

Travel Industry Ad Spending, Canada

CollectionSnapshot
Jul 31, 2023
The Eurovision Song Contest 2023

The Eurovision Song Contest 2023

Report
May 11, 2023

The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

Tripadvisor: A case study of AI implementation in CX

Article
Apr 04, 2022

Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.

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Southeast Asia Ecommerce Forecast 2022

Southeast Asia Ecommerce Forecast 2022

Report
Feb 18, 2022

After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.

COVID-19’s Impact on the B2B Industry

COVID-19’s Impact on the B2B Industry

Article
Jun 29, 2020

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover. Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.

COVID-19 Has Ground Tourism to a Halt. Now What?

COVID-19 Has Ground Tourism to a Halt. Now What?

Audio
Mar 23, 2020

eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.

Consumers from China Want Familiar Digital Services, Even When Abroad

Consumers from China Want Familiar Digital Services, Even When Abroad

Interview
Oct 02, 2018

With few well-known tourist attractions, Finland may seem like an unlikely travel destination. But tourism from China—and thus retail spending—is soaring. Finnair's Henrik Balk and Finavia's Elena Stenholm explain why.

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