Toluna Trends & Statistics
Gen Z leads shift to vertical video and creator-first media
Gen Z is driving the vertical video revolution: Platforms and marketers must meet them where they are—on mobile and with creators.
Peloton and Mirror look for new ways to attract users
Recurring revenue is the key to long-term success for connected fitness: Peloton and Mirror take steps to get people to buy their gear—the first step toward getting them to subscribe.
More D2C Brands Are Relying on Traditional Channels. Here's Why.
With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.
Where Are D2C Brands Investing Their Marketing Dollars?
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
Freebies Can Motivate Trial of D2C Brands
According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.
The GDPR Hasn't Affected People's Experience with Brands
Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them.
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