Tmall Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tmall

Ecommerce Continues Strong Gains Amid Global Economic Uncertainty

Article
Jun 30, 2019

The global retail market will reach $25.038 trillion in 2019, an increase of 4.5% and a slight acceleration in growth vs. the prior year, per our estimates. At the same time, it represents a marked decline from the five years preceding that, when global retail sales grew at rates between 5.7% and 7.5% each year.

China Ecommerce 2019

China Ecommerce 2019

Report
Jun 27, 2019

Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

Global Ecommerce 2019

Global Ecommerce 2019

Report
Jun 27, 2019

The global ecommerce market will rise more than 20% in 2019, despite mounting economic uncertainty and declining consumer spending growth around the world.

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

Article
May 06, 2019

In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.

China Retail and Ecommerce 2018

China Retail and Ecommerce 2018

Report
Dec 05, 2018

China’s fast-paced retail ecommerce growth hasn’t spelled doom for physical stores. Rather, brick-and-mortar is undergoing a transformation of its own, underlined by an infusion of technology and the growing integration between online and offline.

In China, Smart Speaker Adoption Is Booming

In China, Smart Speaker Adoption Is Booming

Article
Nov 09, 2018

Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.

The Rise of China’s Omnichannel Luxury Consumers

The Rise of China’s Omnichannel Luxury Consumers

Report
Oct 02, 2018

Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.

What's Going on with Global Online Marketplaces?

What's Going on with Global Online Marketplaces?

Article
Aug 29, 2018

There is little doubt that Amazon dominates online marketplace sales in the US, but is this the case worldwide? Where does Alibaba fit in, and do these major retail players have competition?

Retail and Ecommerce Sales in China 2018

Retail and Ecommerce Sales in China 2018

Report
Jul 19, 2018

Retail ecommerce platforms in China will total $1.53 billion in sales this year. Over 58% of these sales will take place through Alibaba’s digital storefronts.

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