Threads Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Threads

The Weekly Listen: Will Threads replace Twitter, is the internet turning into TikTok, and 'click to cancel' pushback

Audio
Jul 14, 2023

On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.

Instagram spinoff Threads to see its first significant updates

Article
Jul 12, 2023

Threads plans first updates: User interface complaints lead to changes that may make the new app appeal to Twitter power users.

Instagram Threads won’t have to worry about Twitter’s years of advertising pain

Article
Jul 10, 2023

Will Threads run into the same problems as Twitter? Even before Musk, Twitter was struggling. But Meta has advantages that make Threads more stable.

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