Third-party verification Trends & Statistics
What advertisers need to know about Roblox’s evolving ad business
Reddit expands IAS partnership to bolster ad measurement
Reddit expands its IAS partnership: New tools tackle fraud, improve viewability, and strengthen brand confidence on the UGC-heavy platform.
Engage your audience with Reels—Now with AI-powered brand suitability features | Sponsored Content
Facebook and Instagram Reels are growing in popularity, and provide an opportunity for brand marketers to extend their reach and engage with key audiences. With Meta’s new AI-powered brand suitability controls for Reels, marketers will be more empowered to craft suitable environments for their ads.
Meta amplifies Reels with new advertising features
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.
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