Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.

Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

While adjusting to a new climate where first-party data is more important than ever, it’s crucial to understand that this data can vary considerably in quality, applicability, scale, and transparency.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there's a growing need to justify investments based on results.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.

Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.

Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.

With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies.

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

Ian Dahlman, vice president of search and analytics at gyro, explains why B2Bs must continuously test their assumptions about who their audiences are and what they want.

eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.

Danny Kourianos, senior vice president of marketing at Rakuten Marketing, discusses how the Cambridge Analytica revelations resulted in a positive movement for the marketing industry.