This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.
Marketers are drowning in information. And sometimes it makes more sense for them to scrap the excess data than to sift through and make sense of it.
Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.
Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.
Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.
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