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The trade desk Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for The trade desk
Digital Display Ad Pricing StatPack

Digital Display Ad Pricing StatPack

Report
Apr 18, 2019

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

Programmatic Advertising Beyond Display

Programmatic Advertising Beyond Display

Report
Dec 13, 2018

Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.

How Data Exhaust Can Overload Digital Marketers

How Data Exhaust Can Overload Digital Marketers

Article
Oct 29, 2018

Marketers are drowning in information. And sometimes it makes more sense for them to scrap the excess data than to sift through and make sense of it.

Header Bidding Update 2018

Header Bidding Update 2018

Report
Oct 18, 2018

Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.

US Programmatic Ad Spending Forecast Update 2018

US Programmatic Ad Spending Forecast Update 2018

Report
Oct 11, 2018

Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.

Why DSPs Are Applying AI to Programmatic Bidding

Why DSPs Are Applying AI to Programmatic Bidding

Interview
Jun 27, 2018

Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.

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