Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?

This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.

Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.

Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.

Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.

This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.

Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.