LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.

Extra, extra, read all about it: Newsletters and the platforms that house them have had a strong few years. But with churn and tech layoffs, can they keep up?

Creators and influencers are looking for ways to diversify platforms in order to increase audience outreach, foster community, and assure they’re not at the whims of any single social media algorithm.

Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.

Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.

Twitter’s Super Follows isn’t to attract new creators—it’s to keep the ones it has: As the platform slowly sheds US users, new monetization options and better anti-harassment features are the least it can do.

BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

Tipping comes to Clubhouse: The social audio app will now let users tip hosts, likely a play to keep creators on the platform as they’re in danger of being poached by bigger players like Twitter and Twitch.