Subscribers Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Subscribers
Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows
Article
May 10, 2019
In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
Podcast | How Cord-Cutters Are Reshaping the Pay TV Landscape
Audio
Apr 15, 2019
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?
Powerful data and analysis on nearly every digital topic.
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