Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.

Netflix phases out Basic plan amid ad-supported regrets: The company’s approach to lifting ad-tier subs puts it far behind Amazon.

Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.

Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It’s a strategic move to expand its digital advertising reach.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

Prime Video gets its first major advertising partner: IPG Mediabrands will get first-look access to new ad formats when Prime Video debuts ads in 2024.

Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.

With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.

The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.

On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.