Spotlight ads Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotlight ads
Roku’s major home screen redesign helps advertisers own the CTV discovery moment
Article
May 27, 2026
Roku reinvents its home screen: AI-driven redesign tailors CTV discovery and hands brands prime real estate before viewers press play.
CTV demand helped Roku ad revenues grow 27%
Article
Apr 30, 2026
Roku’s ad engine hums: Q1 ad revenues jumped 27% as 38.7 billion streaming hours and premium CTV formats helped pull marketers from linear TV.
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