Sportsbook Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Sportsbook
Infopack: Sports
Report
Dec 20, 2024
Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women’s sports and betting apps provides marketers with opportunities to reach new audiences.
DraftKings doubles down on marketing amid rising competition in sports betting market
Article
Aug 16, 2023
DraftKings bets on star-studded marketing: Kevin Hart and Ryan Fitzpatrick star in a new ad campaign offering incentives to new users as competition heats up.
US Sports Betting 2023
Report
Jul 21, 2023
As sports gambling becomes legal in a growing number of US states following the Supreme Court’s landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.
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