Now in its fifth year, Amazon Prime Day continues to have a significant impact on back-to-school shopping. But, according to new research from Kelton Global on behalf of RetailMeNot, big opportunities also await for retailers other than Amazon.

Influencer marketing is hardly new, but marketers continue to make relatively uninformed decisions when identifying influencers to represent their brand. Inmar explores three reasons why the influencer selection process is inefficient, and how to fix it.

While many individuals within a company think they have their priorities and benchmarks defined, they are hindered by differences of philosophy in their organization, disconnection between parts of the business and the overall struggle to enact proper change. Episerver shares criteria for an effective digital agility model.

It’s now been two full years since brand safety surfaced as a major issue. Since the problem has not dissipated, AdColony surveyed consumers to check in on how their perception of social media and brand safety has changed–or how it has not.

Technology has significantly changed the path to purchase. With massive improvements in mobile ordering, same-day delivery and voice technology, the traditional retail experience is viewed as inconvenient, thus no longer satisfying. Rightpoint shares four key takeaways to help companies develop a fluid commerce strategy that uses digital and physical channel interactions.

Mobile shopping or brick-and-mortar? When it comes to retail, that's not an either-or question, according to new data from RetailMeNot Inc and Kelton Global.

Most brands today realize the importance of monitoring customer ratings and reviews. However, businesses need to take the next step and connect their reputation management strategy to the entire customer experience. Yext shares three best practices to build a great reputation across all touchpoints.

Voice search and voice control have changed our landscape over the last couple of years. Yext shares how voice is shaping the emerging customer experience and its direct impact on business of every kind.

Today’s B2B buyers are taking closer control of their own purchase journeys, conducting extensive research into potential vendors before engaging. But execution first demands deft use of trustworthy data. Learn about these insights and more from eMarketer and Accenture Interactive.

The B2B purchase journey is more complex than ever. Buyers no longer limit themselves to vendor sales contacts, instead preferring to engage with B2B organizations across a variety of channels. Learn about these insights and more from eMarketer and Accenture Interactive.

For 20 years, CMOs have viewed homepage traffic as the most important measure of success for their digital marketing initiatives. But today, the customer funnel now exists off your website and in other places like apps, maps, voice assistants and more.

US native ad spending continues to grow robustly, reaching nearly $44 billion this year. By the end of 2020, almost two-thirds of US display spending will be on native units.

Whether you own a local business, or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve—or erode—your customer experience. Seventy-three-percent of high-intent consumers don’t visit a brand’s website before making a decision, according to Yext research.

Many retailers have dedicated time and effort into becoming “customer-obsessed”—using data-driven insights and engagement to provide meaningful experiences and increase lifetime customer value. But many aren’t seeing the revenue growth. A new study from Listrak, conducted by Forrester Consulting, examines the disconnect between marketing efforts and business outcomes.

Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation.

How can retailers best connect with shoppers in 2019? RetailMeNot reveals 10 key trends to help marketers shift perspectives, capture audiences and raise the bar on shopping experiences.

Traditionally, advertisers used TV for one reason: reach. TVSquared identifies the five critical steps to analytics maturity and offers guidance to get to the next level.

Today about 40% of US marketers said their company’s strategy is driven by a mix of both creativity and technology, according to recent research. The Shipyard identifies a new approach to marketing that intertwines data science with creative insights.

Today’s shopping expectations have created new selling opportunities for businesses in the consumer packaged goods (CPG) industry.

The digitalization of TV has changed how viewers can access content. dataxu shares an infographic to help marketers learn more about the changing TV landscape.