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Social media platforms Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Social media platforms
TikTok ban signed by President Biden, giving ByteDance 9 months to sell

TikTok ban signed by President Biden, giving ByteDance 9 months to sell

Article
Apr 25, 2024

The TikTok ban is coming after all: President Biden signed a bill that gives ByteDance the rest of the year to find a buyer or withdraw from the US entirely.

Despite Meta's and TikTok’s latest initiatives, social commerce naysayers are staying on the sidelines

Despite Meta's and TikTok’s latest initiatives, social commerce naysayers are staying on the sidelines

Article
Mar 29, 2024

Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.

Influencer Marketing, US

CollectionSnapshot
Mar 05, 2024

How the OpenAI drama could affect social media

Article
Nov 27, 2023

OpenAI turmoil’s ripple effect on social media: The chaos could create opportunities and challenges for platforms in the red-hot genAI market.

TikTok takes a page from Instagram playbook, adds text-post feature

TikTok takes a page from Instagram playbook, adds text-post feature

Article
Jul 25, 2023

TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Article
Nov 03, 2022

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

3 Supreme Court cases could upend social media’s playbook

Article
Oct 06, 2022

Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Article
Jun 28, 2022

Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Facebook is set to lose users in US for the first time

Facebook is set to lose users in US for the first time

Article
May 27, 2022

For the first time ever, Facebook is contracting in the US: The platform will lose users this year in its home market—and it’s getting grayer.

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How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media

How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media

Audio
Dec 02, 2021

On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth

How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth

Audio
Nov 22, 2021

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

BuzzFeed gets in on the creator economy

Article
Jun 16, 2021

BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

Ecommerce Is (Still) the Next Frontier for Influencer Marketing

Ecommerce Is (Still) the Next Frontier for Influencer Marketing

Article
Aug 31, 2020

The pandemic has disrupted the influencer marketing industry. But it’s not time to completely throw out the rulebook, as most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market.

The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy

The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy

Article
Aug 20, 2019

Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.

Global Social Network Users 2019

Global Social Network Users 2019

Report
Jan 29, 2019

This report provides the key takeaways from our inaugural forecast on worldwide Snapchat users, as well as worldwide user data for Facebook, Instagram and Twitter.

The Digital Video Series: Millennials | Infographic

The Digital Video Series: Millennials | Infographic

Article
Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

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