Social media marketing strategy Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Social media marketing strategy
Brands may lose a key path to Gen Alpha as UK ban takes hold
Article
Jun 15, 2026
UK redraws youth marketing: As social platforms lose under-16 users, brands may need families, messaging apps, and real-world experiences to stay relevant.
Marketers’ genAI spend clashes with social media users’ priorities
Article
May 22, 2026
Brands’ social missteps could hurt ROI: Consumers want human content and service, while marketers double down on genAI content and automation.
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