Soccer marketing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Soccer marketing

Chipotle turns a World Cup hydration break into a customer acquisition play

Article
Jul 16, 2026

Chipotle turns fan attention into first-party data.

Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game

Audio
Jun 30, 2026

On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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