Shoppers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shoppers

Cross-Border Retail Ecommerce, Philippines

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Oct 08, 2023

Cross-Border Retail Ecommerce, Russia

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Oct 08, 2023

Cross-Border Retail Ecommerce, Singapore

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Oct 08, 2023

Cross-Border Retail Ecommerce, South Korea

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Oct 08, 2023

Cross-Border Retail Ecommerce, Spain

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Oct 08, 2023

Cross-Border Retail Ecommerce, Thailand

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Oct 08, 2023

Cross-Border Retail Ecommerce, UK

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Oct 08, 2023

Cross-Border Retail Ecommerce, US

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Oct 08, 2023

Cross-Border Retail Ecommerce, Vietnam

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Oct 08, 2023

Digital Shoppers & Buyers, China

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Oct 08, 2023
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Digital Shoppers & Buyers, Germany

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Oct 08, 2023

The Weekly Listen: Google turns 25, what people want from rewards programs, and would you hail a robo-taxi?

Audio
Sep 22, 2023

On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Winning in the era of social commerce—Is your brand ready to capitalize? | Sponsored Content

Article
Jun 27, 2023

Attention-grabbing shopping ads bridge the gap between businesses and consumers, fostering an engaging shopping experience while also driving profitability.

Click-and-collect sales growth slows as adoption plateaus

Click-and-collect sales growth slows as adoption plateaus

Article
Mar 14, 2023

US click-and-collect sales growth will slow slightly over the course of the next few years, per our forecast, as adoption levels off after an acceleration in 2020. Still, sales will increase by double-digit percentages both this year and next and reach $131.66 billion by 2026.

Retail Loyalty Programs

Retail Loyalty Programs

Report
Nov 22, 2022

Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Audio
Jun 29, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how shoppers and retailers use Google and why the company's previous investments in the ecommerce space haven't worked out so well. Then for "Pop-Up Rankings," we rank the top three winning Google shopping features and discuss one feature we expect to fizzle out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.

What digitally savvy Gen Z consumers expect from brands

What digitally savvy Gen Z consumers expect from brands

Article
Mar 01, 2022

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

The bad parts of the metaverse and why it might not be the next version of the internet

The bad parts of the metaverse and why it might not be the next version of the internet

Audio
Feb 07, 2022

On today's episode, we discuss the reasons the metaverse will get held back and why it might not end up being the next version of the internet. Then for "In Other News," we talk about the main reason shoppers abandon their carts and why people buy things on Amazon. Tune in to the discussion with our analyst Andrew Lipsman.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

Shopping with AR on Social Media

Shopping with AR on Social Media

Report
Dec 06, 2021

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

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