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Shipt Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shipt
US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Target reportedly considers launching an Amazon Prime-like paid membership program

Target reportedly considers launching an Amazon Prime-like paid membership program

Article
Feb 07, 2024

Target looks to a paid membership program to fuel growth: The Amazon Prime-like program could incorporate Shipt, the company’s $99 annual delivery service.

Large retailers look to capture an outsize share of procrastinators' holiday spending

Article
Dec 13, 2023

Large retailers are in a prime position for the final holiday push: Amazon, Target, and Walmart are poised to leverage their infrastructures to capture an outsize share of spend and retail media dollars.

Target invests $100 million to speed up its ecommerce deliveries

Article
Feb 22, 2023

Target is spending $100 million to expand its next-day delivery capabilities: The retailer plans to have at least six new sortation centers to make delivery cheaper, faster, and more efficient.

Delivery has sped up, but US retailers still eat Amazon’s dust

Delivery has sped up, but US retailers still eat Amazon’s dust

Article
Jan 11, 2023

Click-to-door time was as low as 4.4 days in July 2022 for non-Amazon digital retailers in the US, according to NielsenIQ. But Amazon has them beat by a lot, with an average click-to-door speed of 1.9 days.

Can delivery apps help retailers take on Amazon?

Can delivery apps help retailers take on Amazon?

Article
Dec 19, 2022

Will the promise of same-day delivery—often accompanied by additional fees—be enough to woo consumers away from the ecommerce giant?

The Future of Last-Mile Delivery

The Future of Last-Mile Delivery

Report
Dec 16, 2022

What retailers need to know about the new wave of delivery apps and quick-commerce startups.

Amazon launches same-day delivery from other retailers’ stores

Article
Aug 01, 2022

Amazon lets shoppers get products delivered from nearby stores: The new program offers another benefit to Prime members at the same time it weaves other retailers into the Amazon ecosystem.

Target doubles down on its ecommerce strategy

Article
Jul 25, 2022

Stores are Target’s not-so-secret weapon: The retailer adds three new sortation centers to bolster its ecommerce strategy of using stores to handle online orders.

More retailers are aiming for delivery self-reliance

More retailers are aiming for delivery self-reliance

Article
Mar 18, 2022

Retailers take last-mile fulfillment into their own hands: Companies like Costco and Amazon are building their own logistics networks, to the detriment of FedEx and UPS.

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Retailers look to membership programs to spur growth

Retailers look to membership programs to spur growth

Article
Mar 07, 2022

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Last-mile fulfillment is the latest priority for retailers

Last-mile fulfillment is the latest priority for retailers

Article
Mar 02, 2022

Retailers invest in last-mile fulfillment as shoppers clamor for convenience: Growing ecommerce business has led companies to revamp their brick-and-mortar footprints and adopt autonomous delivery methods.

In digital grocery, delivery intermediaries will see strong sales but decline in growth

In digital grocery, delivery intermediaries will see strong sales but decline in growth

Article
Sep 22, 2021

Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.

US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

The Social Determinants of Health

The Social Determinants of Health

Report
Mar 25, 2021

This report explains the rise of tech-focused SDOH initiatives among US health insurers and hospitals, unpacks how these entities’ heavier focus on SDOH has ushered in opportunities for digital health vendors and tech companies operating at the periphery of healthcare to help address nonclinical health gaps, and lays out the factors driving the prioritization of SDOH and inhibiting these efforts’ growth.

(More) digital trends for 2021: The future of grocery is digital

(More) digital trends for 2021: The future of grocery is digital

Article
Mar 05, 2021

Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce.

Coronavirus Is Changing How Consumers Shop

Coronavirus Is Changing How Consumers Shop

Article
Mar 10, 2020

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

US Retailers Are Going Big on BOPUS

US Retailers Are Going Big on BOPUS

Article
Apr 08, 2019

Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.

Online Grocery Shopping Is Reaching a Tipping Point

Online Grocery Shopping Is Reaching a Tipping Point

Article
Oct 31, 2018

Even though food and beverage has traditionally been a product category with low digital penetration in the US—we peg the category at 2.8% of all retail ecommerce sales for 2018—online sales are steadily picking up steam.

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