Serps Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Serps
Social Search 2026
Report
Apr 13, 2026
Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.
B2B SEO and the Impact of AI on Organic Search
Report
May 28, 2024
AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.
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