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Semrush Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Semrush
Social Trends to Watch in 2026

Social Trends to Watch in 2026

Report
Dec 09, 2025

For social platforms, AI hype is colliding with user fatigue and rising regulations. In the US, they face stalled engagement and tougher rules as people demand more control and more human experiences.

GenAI Search Advertising Trends 2025

GenAI Search Advertising Trends 2025

Report
May 23, 2025

GenAI search is gaining traction, but not all consumers are seeking out the conversational experiences that will eventually disrupt the search ad market.

Generative AI for B2B Marketing

Generative AI for B2B Marketing

Report
Oct 31, 2024

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

Generative Search Trends 2024

Generative Search Trends 2024

Report
Jun 26, 2024

The introduction of Google’s AI Overviews has thrust generative search into the mainstream. But Google’s not the only player incorporating generative AI into search functions.

B2B SEO and the Impact of AI on Organic Search

B2B SEO and the Impact of AI on Organic Search

Report
May 28, 2024

AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.

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