The UK’s resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act—or risk losing out.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

Digitally native brands focus on physical expansion, but costs are mounting: Allbirds, Warby Parker, and Glossier are shedding workers and expanding retail partnerships to grow sales and stay afloat.