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Scroll Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Scroll
Instagram Stories generate a quarter of the platform’s ad revenues worldwide

Instagram Stories generate a quarter of the platform’s ad revenues worldwide

Article
Dec 07, 2021

Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.

Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll

Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll

Audio
Nov 08, 2021

On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test

How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test

Audio
May 10, 2021

On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.

Twitter leans into subscriptions with Scroll acquisition

Article
May 05, 2021

Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.

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