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Saas Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Saas
OpenAI explores office software market as ChatGPT gains business traction

OpenAI explores office software market as ChatGPT gains business traction

Article
Jun 25, 2025

The news: OpenAI is working on an enterprise product that would rival both Microsoft 365 and Google Workplace, per The Information. The features would allow user collaboration within documents and chat capabilities among co-workers, according to two sources. Our take: OpenAI has the potential to be an all-in-one solution if it could use its interface as a document creator and data storage solution, but Microsoft’s and Google’s brand recognition in that space is likely to keep ChatGPT enterprise solutions on the sidelines—for now.

Payments and Digital Commerce Platforms Forecast 2024

Payments and Digital Commerce Platforms Forecast 2024

Report
Jul 31, 2024

US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they’ll enjoy stronger customer relationships, added revenues, and cross-sell synergy.

Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Mar 27, 2024

In the third of five reports in our “Payments Ecosystem 2024” collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

Key Participants in a Payment Transaction 2024

Key Participants in a Payment Transaction 2024

Report
Feb 23, 2024

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Payments and Digital Commerce Platforms 2023

Payments and Digital Commerce Platforms 2023

Report
Aug 17, 2023

Digital commerce platforms are leaning heavily into payment processing to grow revenues and enhance customer engagement. But it’s still early innings: They are ripe for payment provider partnerships that can evolve as the platforms grow.

5 ways to optimize your marketing spend | Sponsored Content

Article
Apr 03, 2023

Marketers across industries still need to produce impactful campaigns despite having fewer resources and increased scrutiny on ad spend. To meet business goals and stretch ad dollars, marketers should stay hyper-focused on customer acquisition and meeting audiences where they are.

Spotlight: US Life Insurance Technology Spending Forecast 2022

Spotlight: US Life Insurance Technology Spending Forecast 2022

Report
Dec 02, 2022

To stand out against competitors, tech leaders must sharpen their agility to act quickly on emerging opportunities, zero in on key priorities, and carefully allocate budgets.

FIS taps software providers to expand payments reach

FIS taps software providers to expand payments reach

Article
Sep 14, 2022

Worldpay for Platforms offers embedded payment capabilities for software providers. Here’s why payment firms are targeting this group.

Layoffs and lean times ahead for Europe’s startups amid inflation and energy crisis

Article
Aug 18, 2022

Europe’s startup slaughterhouse: After pandemic-era fattening, inflation, war, and an energy crisis have triggered a pullback in startup investment. Wintertime natural gas supplies and hiring are key indicators to watch.

Consistent growth in cloud spending defies the down economy

Consistent growth in cloud spending defies the down economy

Article
Aug 03, 2022

The resilient cloud: The world is spending more on cloud infrastructure than ever before—underscoring tech’s most buoyant sector despite inflation, rising interest rates, and a down economy. But can networks handle unprecedented cloud growth?

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Small-Business Payment Disruptors

Small-Business Payment Disruptors

Report
Apr 06, 2022

Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

5G will help reimagine the financial services workplace

5G will help reimagine the financial services workplace

Article
Mar 30, 2021

Businesses have been moving their data operations to the cloud for years, but the low latency, fast speeds, and decentralized architecture of 5G networks will accelerate this trend and create opportunities for financial services firms to design much more flexible teams and offices.

How CMOs Can Own the Customer Experience

Article
Oct 21, 2019

Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.

US Programmatic Fees 2019

US Programmatic Fees 2019

Report
Aug 05, 2019

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

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