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Rtb Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Rtb
Digital Display Ad Pricing StatPack

Digital Display Ad Pricing StatPack

Report
Apr 18, 2019

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

Canada Forecast StatPack

Canada Forecast StatPack

Report
Jan 15, 2019

This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.

Programmatic Ad Spending in France 2019

Programmatic Ad Spending in France 2019

Report
Jan 09, 2019

Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.

Programmatic Ad Spending in Germany 2019

Programmatic Ad Spending in Germany 2019

Report
Jan 09, 2019

In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.

How Digitization Affects TV Ad Sellers

How Digitization Affects TV Ad Sellers

Article
Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Header Bidding Update 2018

Header Bidding Update 2018

Report
Oct 18, 2018

Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.

US Programmatic Ad Spending Forecast 2018

US Programmatic Ad Spending Forecast 2018

Report
Apr 05, 2018

Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.

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