Rewards programs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Rewards programs
Walmart and Lowe’s boost experiential perks to drive loyalty

Walmart and Lowe’s boost experiential perks to drive loyalty

Article
Jun 12, 2026

Walmart+ and Lowe’s use lifestyle perks to stay top of mind.

Lessons from financial institutions on brand discovery and loyalty

Article
Jun 18, 2025

Consumers aren’t just looking for deals—they’re looking for brands they can trust. Nearly 80% of consumers say they’d be more likely to try a new retailer if it appeared in their bank’s rewards program, according to a new report from EMARKETER and Chase Media Solutions.

Restaurant Digitization 2024

Restaurant Digitization 2024

Report
Apr 24, 2024

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Lego, Hudson’s Bay Company, Under Armour invest in loyalty

Lego, Hudson’s Bay Company, Under Armour invest in loyalty

Article
Aug 25, 2023

Retailers turn to gamification to encourage loyalty, boost sales: Lego, Under Armour, and Hudson’s Bay Company are hoping to keep users engaged and their brands top-of-mind.

The Banking & Payments Show: Payments trends 2023

Audio
Mar 20, 2023

On today's episode, we explore the evolution of the payments ecosystem and discuss the trends to look out for in 2023. In our “Headlines” segment, we discuss (among other things) buy now, pay later; credit card fees; and crypto. In “Story by Numbers,” we examine payments at retail stores. And in “For Argument’s Sake,” we debate whether interest rate scrutiny by regulators will impact credit card rewards programs. Tune in to the lively conversation between our host Rob Rubin and analysts David Morris and Jaime Toplin.

As Travel Costs Soar, Rewards Programs Brace for a Bumpy Ride

As Travel Costs Soar, Rewards Programs Brace for a Bumpy Ride

Article
Mar 17, 2023

Despite rising prices, demand for travel continues to grow after years of pandemic lockdowns and travel restrictions. Our research team takes a look at loyalty program users by generation and how to keep them booking.

Reducing friction, increasing personalization, and encouraging loyalty program use

Article
Nov 02, 2022

Here’s the bad news: Over half (56%) of consumers say they’re more likely to buy from a brand with a loyalty program even though only 36% redeem their rewards more than once a month, according to a study by Salesforce.

US Premium Travel Credit Card Emerging Features Benchmark 2021

US Premium Travel Credit Card Emerging Features Benchmark 2021

Report
Dec 16, 2021

This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.

How B2Bs Can Build the Loyalty Program That's Right for Them

How B2Bs Can Build the Loyalty Program That's Right for Them

Interview
Oct 26, 2018

Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or