Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.

Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

UK digital out-of-home advertising is fueling growth in the overall out-of-home space. It offers impact, reach and measurement, but DOOH must continue to work hard to win ad budgets destined for other media pots.

Greg Bayer, senior vice president of product at Nielsen Marketing Cloud, talks about how marketers can blend their targeting efforts to control reach and frequency and, therefore, avoid overspending on ads.