How can OOH ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?

Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.

Retailers in April proved that breakthrough moments come from bold repositioning, experiential stunts, and quiet backend innovations that reshape operations. Here are the three retailers that won April's “Unofficial Monthly Retailer Awards.”

OOH revenues hit $9.5 billion in 2025, representing 19 quarters of growth as DOOH fuels scale and measurable impact beyond screens.

Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.

Mcommerce is lucrative in the UK. But retailers must continue evolving their apps and mobile sites to stay competitive in the age of AI.

Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.

Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.

Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.

This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.

YouTube expands shoppable CTV ads with Google Demand Gen, with new units aiming to convert passive viewing into action without feeling intrusive.

CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.

Roku and iSpot integration marks tighter CTV attribution loop: iSpot’s product aims to lessen intermediaries between ad spending and performance data.

Most viewers pause for 1 to 5 minutes, offering extended periods for non-intrusive ads likely to drive action.

As consumers become adept at ignoring ads, avoiding dreaded ad fatigue requires brands to prioritize creativity and interactivity.

Sell-side platform PubMatic and connected TV (CTV) ad company BrightLine announced a partnership that will bring addressable and interactive CTV ad formats to PubMatic’s programmatic platform. As interactivity becomes a critical differentiator in a crowded CTV ad landscape, marketers can use PubMatic and BrightLine’s partnership to more easily deploy interactive CTV ad formats across major publishers.

Creative supply-side platform TripleLift announced an expansion of its programmatic pause ads offering on Thursday, giving publishers a one-stop shop for scaling the innovative connected TV (CTV) ad format. Investing in new capabilities like TripleLift’s expanded programmatic pause ad opportunity will prove critical as the format continues to drive measurable action. But as more brands turn to pause ads, those that stand out will be the ones who listen to user preferences.

Amazon has launched a new Whole Foods concept store in Plymouth Meeting, Pennsylvania, featuring a 10,000-square-foot micro-fulfillment center that stocks over 12,000 items from both Whole Foods and Amazon. Shoppers can order online for pickup or scan QR codes in-store to access Amazon’s broader catalog, blending organic groceries with mainstream brands. However, the two-checkout setup adds friction and limits scalability. Despite the new format, Amazon’s long-term focus seems to be on strengthening online grocery sales and expanding same-day delivery to 2,300 locations—positioning the doorstep, not the store, as the future of grocery shopping.

The NBA is experiencing one of its biggest advertising booms in decades following a record $76 billion media rights deal with Disney, NBC, and Amazon. Ad spend on NBA programming jumped 15% last season to $1.52 billion, with NBCUniversal selling out its first-year inventory after returning to coverage for the first time in 23 years. ESPN, ABC, and Prime Video are also thriving—drawing hundreds of advertisers across broadcast and streaming. Amazon is fusing ecommerce and live sports with shoppable ad formats, while NBC and Disney leverage cross-platform studio content. The result: the NBA is redefining what live sports monetization looks like.