Purchase consideration Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Purchase consideration
EMARKETER-exclusive data shows wellness brands dominate YouTube Shorts engagement
Article
Aug 21, 2026
Wellness Shorts average 116% viewed: Repeat viewing makes instructional content a strong format for building trust and product consideration.
Creative B2B ads yield 40% higher purchase consideration, says new LinkedIn/Magna study
Article
Aug 21, 2024
Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.
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