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Publishing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Publishing

Ad growth maintains momentum in Q2, but is down sharply from 2024

Article
Sep 10, 2025

US ad revenues grew 10.3% in Q2, excluding political advertising, continuing a trend of steady gains in 2025 despite tariff headwinds, per Madison & Wall. Digital advertising overall grew 15.8% and represented about a 70% share of ad spending. Ad growth is maintaining momentum, but the slowdown from 2024 indicates that advertisers are already becoming more cautious as tariffs and a recession could lead to a demand shock that affects advertising strategies.

Threads, Patreon, Substack race to win over writer-creators

Threads, Patreon, Substack race to win over writer-creators

Article
Sep 09, 2025

Threads, Patreon, and Substack escalate fight for writers: Platforms add features and perks to encourage creator loyalty.

Consumers want AI transparency from media publications

Consumers want AI transparency from media publications

Article
Feb 05, 2025

61.3% of US consumers think media publications should always disclose when content is created by AI, according to a May 2024 EMARKETER survey.

Amazon unveils new ad tech features at publisher services summit

Amazon unveils new ad tech features at publisher services summit

Article
May 23, 2024

Amazon's publisher summit reveals new ad solutions: Measurement and compliance tools should help the retail giant maintain its competitive edge in advertising.

US publishers rank brand safety issues among top media challenges

US publishers rank brand safety issues among top media challenges

Article
Jan 30, 2024

Ads delivering alongside risky content or fake news and maximizing yield are the biggest media challenges facing US publishers, according to a September 2023 study from Integral Ad Science and YouGov.

CNN and Gannett lay off hundreds in a digital publishing bloodbath

CNN and Gannett lay off hundreds in a digital publishing bloodbath

Article
Dec 05, 2022

The ad-reliant digital publishing business is dying: News organizations like CNN, Gannett, and countless others are laying off hundreds as ad revenues fall dramatically.

Publishers are torn on how to monetize newsletters

Publishers are torn on how to monetize newsletters

Article
Nov 07, 2022

What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.

Behind BookTok's popularity

Article
Jul 27, 2022

The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.

BuzzFeed’s SVP of Ad Strategy on How Advertising Behavior Has Shifted During Pandemic

BuzzFeed’s SVP of Ad Strategy on How Advertising Behavior Has Shifted During Pandemic

Article
Jun 04, 2020

The coronavirus pandemic has significantly affected publishers’ short-term ad revenues. A March 2020 survey from the Interactive Advertising Bureau (IAB) found the majority of US news publishers have dealt with pauses, adjustments and cancellations of campaigns, while the same has been true to a lesser degree for non-news publishers in the US.

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