Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase.

Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Big Tech may pay US news publishers: If the US joins France and Australia in passing a bill that lets publishers collectively bargain with tech companies, it could cause a ripple effect worldwide.

Using gaming mechanics, traditional publishers can bolster what has become their central KPI: engagement.

While adjusting to a new climate where first-party data is more important than ever, it’s crucial to understand that this data can vary considerably in quality, applicability, scale, and transparency.

Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey.

eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.

Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is struggling with ad-based monetization, and alternative revenue strategies have been gaining importance in recent years.

Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.

John Keefe, bot developer and app product manager at Quartz, discusses how the digital publisher uses Facebook Messenger to create loyal readers.

Nick Flood, deputy managing director of digital at Dennis Publishing, talks about how communicating with consumers can combat ad blocking.

Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.

Trei Brundrett, COO of Vox Media, discusses why licensing software makes sense for some ad sellers.

Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, talks about how publishers can use their programmatic auction data to strike deals with advertisers.