Affirm’s success with card adoption and promotions was tempered by rising delinquencies and charge-offs

US Bank offered cardholders exclusive discounts during its “Bonus Days,” per press release. Rewards include double cash back, double rewards at certain retailers, 10% off gift card purchases, and select discounts on merchandise, all activated and available through US Bank’s shopping portals and app. Slowly shifting consumers’ attention into banking and payment apps can open major new revenue streams for issuers. However, as these initiatives are piloted, issuers can’t lose consumers’ trust with their data.

‘Star Wars’ is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.

Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.

“[This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,” said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it’s also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.

Inbox zero versus email advertising campaigns