Profound Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Profound
YouTube is now where grocery shoppers click to buy
Article
Jun 10, 2026
YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.
Why bold YouTube content is at the forefront of marketers' GEO strategies
Article
Apr 16, 2026
YouTube for Social Media Teams 2026
Report
Mar 18, 2026
Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.
Powerful data and analysis on nearly every digital topic.
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