Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Media CMOs are putting AI education ahead of AI execution
Gen Alpha relies on social commerce, but longs for physical retail
Meta, YouTube addiction trial puts social media on the back foot
Retail ad spending saw uneven growth in 2025
Formula E puts creators behind the wheel in a live, brand-building race
Brands adopt rival callouts as an emerging marketing tactic
Macy’s is cautiously optimistic about its 2026 performance
Biometric agent verification solution raises trust questions over OpenAI link
Lululemon faces weakening sales as product missteps, proxy battle weigh
OpenAI shifts product focus to business, productivity tools
About
YouTube for Social Media Teams 2026
Shorts, GEO, and Shifting Social Behaviors Are Fueling Interest in the Platform
As Shorts gains momentum and generative engine optimization (GEO) reshapes discovery, social teams are taking a new look at YouTube. But internal silos, higher production demands, and creator cost pressures complicate investment decisions at a pivotal moment.
Key Question: How should social media teams best use YouTube as the platform becomes more popular?
Key Stat: YouTube Shorts alone will have 198.7 million US viewers this year, according to our forecasts, more than any social network.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Clients can find the full version of this chart later in the report.
authors
Minda Smiley
Contributors
- Rahul Chadha
- Director, Report Editing
- Bill Fisher
- Zach Goldner
- Senior Forecasting Analyst
- Chris Keating
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Max Willens
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]