Product comparisons Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Product comparisons
The State of AI Shopping Assistants
Report
Jun 03, 2026
AI shopping features offered by ChatGPT, Google, and Microsoft Copilot are broadly similar, but there are variations in the overall experience worth noting. Marketers should know how these tools compare to invest in the right place.
How and where CPG customers start their shopping journey
Article
May 30, 2023
Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.
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