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Private label Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Private label

Walmart’s strengths lie in grocery, retail media, but fulfillment spells an opportunity

Article
Jun 15, 2023

Younger consumers and higher-income shoppers are powering Walmart’s grocery growth while its physical footprint gives it an edge in retail media. Its burgeoning logistics business could be the next big thing for the retailer—and its bottom line.

3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty

Article
Jun 13, 2023

Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.

Target bucks an industrywide trend by offering a year-long return policy for private label goods

Target bucks an industrywide trend by offering a year-long return policy for private label goods

Article
May 25, 2023

Target offers a year-long return policy for its private labels: That’s a very different approach from most retailers, which have made steps to clamp down on returns.

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Article
May 17, 2023

The past six months have been a roller coaster of rising consumer-goods costs, uneven employment news, and increased optimism about the end of the pandemic—all mixed with a tightening of discretionary spending. In September, consumers were cutting back on dining out and entertainment. What are they doing now?

Reimagining Retail: Trader Joe's, grocery brands with cult followings, and private label brands people seek out

Audio
Apr 25, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for—and why. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

Discount stores have no plans to slow their breakneck expansion pace

Discount stores have no plans to slow their breakneck expansion pace

Article
Mar 17, 2023

Discount stores are on an expansion tear: Amid growing sales, Dollar General, Five Below, and Dollar Tree plan to open more stores this year.

Private label sales grew over 11% last year

Article
Feb 21, 2023

Consumers are trading down to private labels: Rising food prices have driven shoppers to look for less expensive alternatives. (This story was written with the assistance of GPT-3).

Grocers fight back against supplier price hikes

Grocers fight back against supplier price hikes

Article
Feb 01, 2023

Grocers are less willing to put up with price hikes as inflation eases: Whole Foods is the latest retailer to ask suppliers to lower prices to relieve pressure on consumers.

Online sales of health, personal care categories are growing. Here are 3 strategies to tap into that trend

Article
Dec 07, 2022

Health and personal care will be the third-fastest-growing ecommerce sales category this year, growing 22.1% year over year, according to our forecast.

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Report
Nov 16, 2022

Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.

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Why Hershey, Hostess, Mondelēz, and others are boosting their outlooks

Why Hershey, Hostess, Mondelēz, and others are boosting their outlooks

Article
Nov 07, 2022

When times get tough, people turn to sweets: That’s one reason that the makers of Twinkies, Oreos, and Hershey Kisses have boosted their guidance.

Analyst Take: Which UK retailers and categories are best positioned to ride out the inflationary storm?

Analyst Take: Which UK retailers and categories are best positioned to ride out the inflationary storm?

Article
Sep 04, 2022

As UK inflation continues to surge unabated, shopping habits are in flux. Consumers are cutting back on discretionary spending, as well as switching to private labels, and shopping around more to find better deals. Our previous Analyst Take discussed how retailers should react to these trends. This follow-up will consider how different categories are being affected and share our take on retailers that are well positioned to weather the inflationary storm.

Can Bed Bath & Beyond turn around its fortunes?

Can Bed Bath & Beyond turn around its fortunes?

Article
Aug 31, 2022

Why shop Bed Bath & Beyond? That’s the question the retailer needs to answer after rolling out a turnaround strategy that includes store closures and a pivot away from owned brands.

Second quarter’s retail winners and losers

Article
Aug 26, 2022

Who took home the trophy and who went home with a consolation prize? We asked our Retail Reimagined team to give us the lowdown.

Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Walmart beats expectations in Q2 as inflation drives shoppers across income brackets to seek deals

Walmart beats expectations in Q2 as inflation drives shoppers across income brackets to seek deals

Article
Aug 17, 2022

Inflation gives Walmart a chance to shine: The retailer’s emphasis on value and low prices is attracting both low- and high-income shoppers and enabling it to retain grocery dominance.

PepsiCo sees higher revenues, but inflationary challenges cut into profits

PepsiCo sees higher revenues, but inflationary challenges cut into profits

Article
Jul 13, 2022

PepsiCo and Costco take opposing approaches to inflation: The CPG giant is relying on higher prices to mitigate cost increases while the retailer focuses on retaining cost-conscious shoppers.

UK consumers struggle to cope with cost-of-living crisis

UK consumers struggle to cope with cost-of-living crisis

Article
Jun 24, 2022

Inflation is taking a toll on UK households: The rising cost of living has shoppers cutting back and trading down as some workers strike for wage increases.

Kellogg moves away from the cereal category to focus on boosting high-margin snack business

Kellogg moves away from the cereal category to focus on boosting high-margin snack business

Article
Jun 22, 2022

Kellogg looks to snacks for growth: The CPG company will spin off its weaker cereal and plant-based divisions into separate entities to increase profits and return value to shareholders.

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Article
Jun 10, 2022

Amazon’s fashion expansion continues with forays into luxury and physical retail: The company’s high-end ambitions are at odds with its emphasis on value and low prices.

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