Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery.

eMarketer forecasting analyst Peter Vahle explores our recently revised US retail ecommerce sales outlook for Amazon and its one-day shipping successes.

In a record year for US retail store closures, dollar stores are thriving. Not only are major players opening a significant number of new locations, but more consumers are regularly shopping for groceries at dollar stores than any other time in the past five years. But dollar stores, which have been praised as survivors of the ongoing retail apocalypse, could face new pressure from Amazon come 2020.

eMarketer forecasting analyst Eric Haggstrom breaks down Amazon’s ad business for search and display.

A pioneer in the delivery space, ecommerce powerhouse Amazon has transformed the standards for logistics when it comes to the customer experience. It's been so impactful that shoppers have come to expect almost immediate delivery after they click “buy now.”

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

Amazon Prime Day has emerged as a massive midsummer shopping event that drives incremental shopping at Amazon and competing retailers while serving as the unofficial lead-in to the back-to-school shopping season.

After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

Amazon and Alibaba continue to expand into Western Europe—Amazon with hopes of capturing a greater European consumer base, and Alibaba selling luxury European goods to its tens of millions of consumers in China.

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.

Amazon’s influence over the US ecommerce market is undeniable. Prime, Amazon’s customer loyalty program, has been a major driver behind its success in the US.

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.

Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.

Amazon Prime Day has emerged as a retail phenomenon that’s reverberated around the industry. This report examines why consumers are responding so strongly to this new shopping holiday, and what retail brands and marketers can do to benefit from the uptick in mid-summer shopping and lead-in to the back-to-school season.

eMarketer recently published several Amazon forecasts, including retail ecommerce sales, direct vs. marketplace sales, retail ecommerce sales by product category, Amazon Prime users and households, and Amazon smart speaker users.