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Pricing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Pricing
Most adults won’t buy a product if it’s dynamically priced

Most adults won’t buy a product if it’s dynamically priced

Article
Jul 31, 2023

This year, less than 20% of US adults across all age demographics will purchase a product as planned if they are met with dynamic pricing of products in-store or online, per CivicScience.

3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty

Article
Jun 13, 2023

Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.

How Ikea innovates to keep up with an expanding ecommerce market

Article
Jun 08, 2023

This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth is accelerating. With challenges coming from big names like Amazon and Walmart and resale platforms like Facebook Marketplace and Craigslist, Ikea has no choice but to innovate to keep up.

Global remittances will surpass $800 billion in volume, but pricing is pressuring revenues

Global remittances will surpass $800 billion in volume, but pricing is pressuring revenues

Article
Apr 17, 2023

Digital transformation has upended the global remittance market, thereby pressuring consumer pricing, reshaping the competitive battlefield, and creating new playbooks for traditional money transfer operators.

How inflation affects online businesses | Sponsored Content

Article
Mar 28, 2023

Inflation is inevitable and its impact is extensive, affecting everything from the cost of goods to consumer behavior and business expenses. To navigate these challenges, ecommerce businesses must be proactive in finding solutions to combat inflation’s effects to emerge stronger and more resilient.

Retailers plan to keep raising prices in 2023

Article
Feb 21, 2023

Over half of retailers plan to raise prices this year: But any additional profitability may be wiped out by declining consumption from cash-strapped shoppers.

Apple mulls more premium iPhones, discounts in China

Apple mulls more premium iPhones, discounts in China

Article
Feb 07, 2023

Apple considers pricier iPhones to spur sales: Can an even more premium iPhone help increase sales? Apple seems to think so. Meanwhile, carriers are discounting its latest models in China by $100.

4 ways the cloud can help retailers in 2023

Article
Jan 31, 2023

The cloud can help retailers manage their inventories, create smart pricing strategies, and improve the employee experience. The cloud can even make it easier for retailers to increase personalization.

​​Global phone shipments see worst quarterly drop in 10 years

Article
Jan 27, 2023

Troubling signs in the smartphone space: Smartphone shipments drop to the lowest level in a decade. Innovation has stagnated, foldables have failed to take off, and the market for 5G handsets has reached saturation.

Google considers an AI chatbot Search demo and more generative AI products

Google considers an AI chatbot Search demo and more generative AI products

Article
Jan 24, 2023

Google’s ChatGPT conundrum: Generative AI is becoming a headache for the tech giant that wants to take the ethical high road while also staying competitive in a fast-moving market.

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How to elevate a luxury brand

Article
Sep 22, 2022

High-end luxury is having a moment. Consumers in this category haven’t been hurt by inflation the same way the average US consumer has, so brands need to elevate to hold onto them.

Big Tech leans on workers to correct growth miscalculations, putting innovation at risk

Article
Aug 04, 2022

Big Tech’s existential crisis: Following a decade-long heyday, announcements from tech leaders, layoffs, and hiring freezes indicate an abrupt cultural shift. A crisis looms as economics distracts from innovation.

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Article
Mar 31, 2022

Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.

Amazon sued by DC attorney general over pricing policy

Article
May 27, 2021

Washington’s attorney general filed a complaint regarding Amazon’s pricing policy for third-party sellers, potentially opening the door for other platforms to compete with Amazon’s prices.

Pricing Optimization Is More Than a Numbers Game

Pricing Optimization Is More Than a Numbers Game

Article
Oct 29, 2018

Price is one of the most important factors for shoppers, so it's paramount that retailers get it right.

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