Precisify Trends & Statistics
When kids want to watch their favorite creators, they go to YouTube
YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Gen Alpha relies on social commerce, but longs for physical retail
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
US Teen Digital Habits 2026
Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.
Powerful data and analysis on nearly every digital topic.
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