Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Pnc Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Pnc
US Account Opening Benchmark 2022

US Account Opening Benchmark 2022

Report
Jul 01, 2022

In 2022, US consumers will collectively open 13.1 million new bank accounts via digital channels, per our estimates. We stack up the mobile account opening experiences of the 10 largest US banks (by domestic asset size) and the four largest US neobanks (by users) based on our analysis of 35 emerging features.

Spotlight: US Bank Technology Spending

Spotlight: US Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.

Big banks work together to get their own ID verification service

Big banks work together to get their own ID verification service

Article
Apr 08, 2022

Seven major US incumbents are partnering to roll out a service that lets consumers share financial data with participating businesses.

Walmart enhances ‘branches’ by reviving US-Mexico fund transfers

Article
Mar 04, 2022

It will bring back transfers between the countries through Walmart2Walmart, focusing on low transaction fees.

Citibank shores up its core offerings with plan to shrink its Mexico footprint

Citibank shores up its core offerings with plan to shrink its Mexico footprint

Article
Jan 13, 2022

Its plan to significantly reduce its presence in Mexico is just one example of how scale could be a double-edged sword for banks.

US Premium Travel Credit Card Emerging Features Benchmark 2021

US Premium Travel Credit Card Emerging Features Benchmark 2021

Report
Dec 16, 2021

This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.

US Mobile Banking Emerging Features Benchmark 2021

US Mobile Banking Emerging Features Benchmark 2021

Report
Dec 07, 2021

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

Article
Dec 03, 2021

Overdraft and NSF charges accounted for nearly two-thirds of banks’ fee revenue in 2019. A “range of regulatory interventions” will protect consumers from the heaviest purveyors of the practice.

Capital One jumps on the anti-overdraft bandwagon—with options for replacement income

Capital One jumps on the anti-overdraft bandwagon—with options for replacement income

Article
Dec 02, 2021

It joins a string of banking players that have ended or deemphasized the charges—and has several options for replacing the revenue it forgoes.

The Banking CMO Report

The Banking CMO Report

Report
Oct 26, 2021

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
US consumers feel the pain—and banks feel the profit—of record overdraft fees

US consumers feel the pain—and banks feel the profit—of record overdraft fees

Article
Oct 22, 2021

Fees paid by customers getting dinged for overdrawing their account reached an all-time high in 2021. But Congress and regulators may push banks to pivot away from the practice.

Citizens joins overdraft rollback with grace period feature, no-fee checking

Citizens joins overdraft rollback with grace period feature, no-fee checking

Article
Oct 11, 2021

The bank’s grace period feature helps customers avoid the charges and an upcoming checking account excludes them. But the bank must make up for the lost revenue.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

BofA adds another anti-overdraft product, in latest challenge to neobanks

BofA adds another anti-overdraft product, in latest challenge to neobanks

Article
Sep 09, 2021

The new offering lets customers designate accounts that can be automatically scoured for funds if an overdraft occurs. It’s another example of an incumbent co-opting what’s been a competitive advantage for challengers.

Wells Fargo axes personal credit lines in bid for product simplicity

Article
Jul 12, 2021

The banking giant will drop existing lines to simplify its product offerings—which could help its bid to shuck the federally mandated asset cap, but hurt retention by driving off impacted customers.

PNC could continue to chip away at neobanks by offering an instant wage feature like DailyPay’s

PNC could continue to chip away at neobanks by offering an instant wage feature like DailyPay’s

Article
Jun 16, 2021

The bank is methodically introducing features that have been challengers’ calling card for years—and other incumbents could also find themselves in PNC’s crosshairs.

2020 ended a decades-long trend for overdraft fees

2020 ended a decades-long trend for overdraft fees

Article
Jun 02, 2021

The pandemic paradoxically helped pad consumer’s bank accounts—and banks now face the reckoning that fees are unlikely to return to historic levels.

The Banking Digital Trust Report 2021

The Banking Digital Trust Report 2021

Report
May 20, 2021

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

Simple users hit with rocky migration to BBVA USA

Simple users hit with rocky migration to BBVA USA

Article
May 11, 2021

Simple customers met with turbulent switch to BBVA USA: The shuttered neobank’s users faced lockouts as their accounts migrated over the weekend to sister bank BBVA USA—giving competitors an opening to attract affected customers.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or