On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.

Last October, we projected that Twitter’s 2023 ad revenues would reach $4.74 billion worldwide. Since Elon Musk’s takeover, we’ve cut our projection by nearly $2 billion, to just $2.98 billion, as the app grapples with brand safety issues, confusing policies, and broken technology.

Focus on cross-platform messaging: Google is ramping up pressure on Apple to adopt Rich Communication Services (RCS) as an equitable cross-platform standard. We breakdown RCS and its potential to unify mobile messaging.

Last week, Twitter finally announced a “share” button for its Android app. The feature’s already standard in iOS, making Twitter really, really late to its own game. It’s just the latest example of a social media platform chasing revenues from competitors. Apps aren’t above copying off a classmate’s paper to get ahead.

Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.

Among US Netflix subscribers who share their account with others, nearly half said they’d very likely cancel their subscription if the platform began charging them extra for sharing it. An additional 28% said they’d be somewhat likely to delete their accounts, while just 27% say they would stay subscribed.

Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?

Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.