Planning Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Planning

The rise of passion and purpose travel and why it matters for marketers

Article
Feb 17, 2026

Travel is increasingly driven by events, fandoms, and personal goals rather than traditional leisure. That shift is creating high-intent moments where consumers are more engaged, more receptive, and more willing to spend.

President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

Audio
Jan 30, 2026

On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.

Agencies embrace AI as consumer sentiment remains mixed

Agencies embrace AI as consumer sentiment remains mixed

Article
Dec 12, 2025

Even as consumer attitudes toward AI in advertising remain mixed, agencies are rapidly expanding their use of AI across the marketing lifecycle. But significant resistance remains, especially when AI is used in ad creative. As agencies scale AI adoption, consumer sentiment underscores the need for restraint and intentionality—using AI for work behind-the-scenes, but resisting entire AI creative.

How Spotify’s 2025 Wrapped for Advertisers can help marketers show up in 2026

Article
Dec 08, 2025

Listening patterns from 2025 show how audio fits into everyday moments differently across markets, from commutes to cooking to winding down at night. Spotify’s Wrapped for Advertisers pulls those signals into a clearer picture for 2026 advertising decisions.

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Audio
Jun 16, 2025

On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

What’s going on with the CFPB's open banking rule?

Article
Mar 03, 2025

With new federal regulations up in the air, banks want to know whether they should still prepare for the rule’s rollout.

Maximizing the Impact of B2B Event Marketing

Maximizing the Impact of B2B Event Marketing

Report
Apr 22, 2024

B2B event marketing is essential and highly engaging, but ROI challenges persist. Marketers should choose the right event format, use technology and AI for better results, and integrate events into broader marketing strategies.

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