Oura Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Oura
Oura, Apple hone in on AI chatbot health advisors

Oura, Apple hone in on AI chatbot health advisors

Article
Apr 01, 2025

Oura debuts AI Advisor, Apple plans AI doctor in health app revamp: AI health agents add personalized advice and recommendations, but they should be viewed as helpful advice versus medical assessments.

Advanced health-tracking features are driving consumer adoption of wearables

Article
Mar 13, 2025

US wearables forecast 2025: Health and wellness features are driving consumer adoption of wearables. AI-powered capabilities could be next. But doctors aren’t as enthusiastic about relying on health data in their practice—yet.

US Wearables Forecast 2025

US Wearables Forecast 2025

Report
Mar 03, 2025

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.

Investments in women’s health startups remain low

Article
Jan 24, 2025

Investments in women’s health startups are alarmingly low: Yet startups addressing conditions such as menopause have seen success when VC funding has gone their way, showing that investments in the space have a high potential for viable returns.

Slimmer, health-tracking AI wearables are dominating consumer demand

Slimmer, health-tracking AI wearables are dominating consumer demand

Article
Dec 26, 2024

Keep it simple, smart, and familiar: Forget futuristic pendants and pins—AI wearables that look like regular gear but pack powerful features will be the ones capturing market share in 2025.

Consumers and physicians are at odds on the value of health wearables

Article
Dec 13, 2024

Consumers and physicians disagree on the value of health wearables: If wearable makers are able to foster physician trust in the data generated by their devices, they could gain an edge in uptake from consumers eager to share their health data.

Dexcom and Oura partner to integrate glucose and biometric data

Article
Nov 19, 2024

Dexcom, Oura partner to integrate glucose and biometric data: The tie-up should be a symbiotic one that draws customers to each company’s devices as consumers look to uncover more information about their health.

Redesigned Oura Ring 4 adds features and battery life, but might not sway third-gen owners

Redesigned Oura Ring 4 adds features and battery life, but might not sway third-gen owners

Article
Oct 15, 2024

Though its latest ring features enhanced biometric tracking and a redesigned app, Oura’s subscription model might push consumers to Samsung’s or RingConn’s alternatives.

Oura prepares for a new smart ring, outlines revenue growth

Oura prepares for a new smart ring, outlines revenue growth

Article
Oct 01, 2024

A focus on longer battery life and lighter design could secure a lead over Samsung in the high-growth wearables market.

We tried the Oura Ring—how does it measure up against Fitbit?

Article
Dec 29, 2021

Oura Ring Gen 3 hit the market—we stack it up against Fitbit Versa 3: We tried it and think it needs better software and more features to compete against popular health-tracking wearables.

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